The Trend That Is Shaking Up Wedding Flowers


Slow Flowers Canada | Local Flowers Ontario

Melanie Harrington | Dahlia May Flower Farm


Working with your florist to plan and design your wedding day florals is a happy task for most brides. Amongst all the discussions surrounding designs, blooms, and colours, does the word sustainability enter the conversation? Do you stop to consider where the blooms are sourced? Are you comfortable bringing in blooms from thousands of miles away? Do you expect your florist to work with locally-grown flowers? Are you even aware that locally grown blooms are a choice?

In today’s post I hope to expand your floral world by bringing it closer to home.

Fun Fact: In Ontario alone there are more than 200 greenhouse growers who provide locally grown cut flowers year-round. Over 75 varieties are available right here in our backyard; everything from A (alliums) to Z (zinnias). It’s a huge industry and makes a significant contribution to our regional economy.

Nipping at their buds, however, is an emerging sector: farmer growers who are leading the trend to sustainably grown, local flowers.

Meet Sas Long. Sas is a farmer-florist in lovely, bucolic Prince Edward County. About seven years ago, Sas ditched life in the big city to pursue her dream of running a flower farm. Today that farm, FloraLora, is a leader in the farmer-florist movement. Sas sells her blooms from her own farm, farmers’ markets (including the Toronto Flower Market) and directly to retail florists seeking her high quality, sustainably grown blooms. Sas is a floral trailblazer who is disrupting the world of retail floristry. And she’s not alone. By my count there are over 50 farmer-florists across the country, and that number grows with each passing season.

Slow Flowers Canada | Farmer-Florists

Bouquet created by FloraLora | Photo Johnny CY Lam

Imports from South America and greenhouse-grown flowers play a vital role in sustaining a vibrant retail floral design industry. They ensure that brides (and all floral consumers) have access to a wide variety of stunning flowers, whatever the season.

But life is cyclical. And the cycle of sourcing beautiful blooms for weddings is looping back to where it all began: to local growers providing beautiful, seasonal flowers harvested fresh from the farm.

In speaking with florists and growers, I sense an industry that is ready for a fresh attitude. As designers and consumers learn to appreciate the superior value of locally grown flowers, the demand will continue to explode. And that’s good news for everyone.

Feeling inspired? Here are five Toronto florists (I’m sure there are many more) whose beautiful design work features fresh-from-the farm blooms:

And here are a few more Ontario field growers who are fulfilling the growing demand for local, sustainable flowers:

eco-friendly wedding flowers | Slow Flowers Canada

Bouquet by Sweetpea’s

When you sit down with your florist don’t be afraid to ask where she sources her floral products. And if you like the idea of working with local, seasonal blooms, say so. There are many reasons to support the farmer-growers, but I think the photo above says it all: local flowers are as beautiful – possibly more so – as anything flown in from South America.


6 Responses to “The Trend That Is Shaking Up Wedding Flowers”

  1. Amanda - Life at Cloverhill (& Cloverhill Flowers) Says:

    Great article! We’re just heading into our second season growing chemical free non-GMO flowers and loving it. Excited to be a part of this movement

  2. Christine March Says:

    Amanda, thanks for your note. And thanks for the kind words. Best of luck on Season Two!

  3. Beata Kaas Says:

    Great article Christine!
    Thank you so much for touching a subject of sustainability. My diverse training -Architectural Technologist and Master Floral Designer gives me a unique perspective on this subject. At Kaas Floral Design we encourage our clients to embrace a modern , more transparent designs, to re-use , recycle and re-purpose containers. And to pay more attention to original and sustainable design versa traditional approach “stuffing as many flowers per Sq inch as possible ” . Thank you!
    Warm regards
    Beata Kaas

  4. Christine March Says:

    Beata, thank you so much for your kind words. I like your approach to floral design. Look for my article on this important floral trend in an upcoming issue of Canadian Florist Magazine! In the meantime I shall check out your website! Thanks for taking the time to share your thoughts. You sound like a very progressive florist.

  5. Wedding Floral Says:

    Great Blog!!!

    Thank you Christine for such a amazing blog….

  6. Christine March Says:

    Thanks for your positive review!

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