Your Brain on Colour


 

The Dress | Colour Psychology

The Dress That Broke The Internet

Sheesh. I go away for a few days and the world goes mad over the colours of a dress.

So, which team are you on? Team White/Gold or Team Blue/Black? (Me? Team Blue/Black all the way.) If you were caught up in the fun of the great social media dress debate last week you may have learned something very fundamental, but fascinating: our brains and lighting conditions have a huge influence on how we perceive colour. As one article states, “…it’s about primal biology and the way human eyes and brains have evolved to see color [sic] in a sunlit world.”

And suddenly choosing the colour palette for your wedding just became a whole lot more complicated.

Most of us have a basic understanding of colour. We all know the three primary colours are red, blue and yellow. We understand the impact of colour: red screams “look at me” and often means danger; blue is cool and soothing; orange is happy and youthful. If you are a bit intimidated by colour and its awesome power (to break the internet at the very least) some understanding of colour psychology can be helpful – whether you’re trying to choose the best colour for your bedroom, a dress for a special occasion or, your wedding palette.

Colour can soothe. It can excite. It can suggest glamour or innocence. And it can stir global debate.  Choosing the colour palette for the most important day of your life needn’t be intimidating, but it does deserve thoughtful consideration.

By the way, Roman Originals, the manufacturer of  #TheDress has confirmed that the dress is blue and black. Not convinced? Maybe you should read this article from WIRED magazine to help you better understand the science behind the great dress colour debate.

The Colour Wheel

 

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